I was really pleased after buying Economix, which reveals the complex relations between history, politics and the cost of the stuff we buy. If the book was not in comic form I don't think I would have been very interested. Maybe I would have gone thorough the first few chapters before I dropped the book. But representing intricate ideas and terms with comic illustrations done just right makes a dull subject fun. The best learning is always done amidst entertainment. Likewise this book How To Master The Art of Selling by Tom Hopkins, illustrated by Bob Byrne.
I usually get bored by marketing and self-help books after the first few pages. They usually parrot the same simple principles over and over again and spice it up the odd story of how Joe or Jane made it big using some magic mind technique. All well and good if you need a pickup but if you are looking for a concrete DIY guide to help with core problem of modern life–getting rich EFFICIENTLY, I don't want magic, I want science.
Tom Hopkin's book grips you from the very first comic, "I learnt a long time ago that selling is the highest paid hard work–and the lowest paid easy work–there is. And I found out another exciting thing about selling–The choice was mine. All mine." The premise of these few sentence was fresh perspective to me and it kept me to the end of the book. It also starts straight off without a table of content or numbered pages, so when you start this 83 page book it is better to finish it in one sitting. Its inspiring and fun and when you are done you will have enough information to know whether sales is your cup of tea. Whether you are doing internet marketing (virtual marketing) or real world marketing, I believe the principles are the same–the key is self-representation. It is the art of gaining trust any which way you look at it.
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