Way to go Tesla–its much anticipated Model X SUV rolls out albeit with little fanfare–this I think is where Elon can use some help. I went through the whole 30 minutes and as much as I appreciated his data based presentation and I am convinced its a great car, a pioneer in many ways, I can't help but mention that the presentation was boring. At the very least they could have had some cool music and a light show as the car rolled up on the stage–and how about some confetti? The next big turn off was talking about crash tests with graphics to boot right after the roll out! Again I appreciate the info on how Model X is topping the charts on safety but instead of droning data and crashed Teslas a Campaign Ad style ad with a happy family in the car enjoying a care free ride would have done the trick. First impressions do make a difference in how people perceive things, though I am sure that most of the people in the audience are Tesla and Elon fans (Teslans) as I am and would sit through any presentation he puts on we'd also like to see Tesla take on the big guys at their game too. You don't have to go with sexy car models if thats not your thing but a band to liven up the atmosphere isn't too much to ask I think. It would have made all the difference.
Perhaps Tesla's marketing or really the lack thereof has more to do with Tesla's noble mission to "accelerate the advent of sustainable transport". In the recent unveiling of Porsche's electric concept car the Mission-e that set news media abuzz, touting it as a competition to Tesla's technology, Elon Musk suavely welcomed Mission-e as a success of Tesla's goals. He said, "Any action in the direction of electric mobility is good...Our goal at Tesla is for cars to transition to e-vechicles. That is why we have opened up all our patents for use by anybody."
Thus we have today mainstream car makers jostling for pole position in moving toward the green agenda. Honda, Toyota, Nissan, Chevrolet are all out with all electric models and even if you wanted to buy other gas models such as the Honda Civic you can opt for the hybrid one. From what I've read about Tesla's mission this is exactly what they have been waiting for when they created the first ever Tesla, the Roadster–that is 100% electric vehicles are just as safe, reliable and powerful as fossil fuel powered cars. Perhaps this is why Tesla is not so concerned about fanfare, its about pushing the tech envelope towards a fossil fuel free world faster. Elon Musk and Tesla are the "It can be done now!" force of innovation and the "here's the data and here's how you can do it" thumb in the face. So it seems that Teslan's don't care very much for glitz and glamour. Cheers be to Tesla–I'm waiting for the pickup truck!
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