The Trump brand could be in jeopardy in the Donald's high stakes gamble to become the US President
I google Donald Trump at least twice a day. I just can't help it even if I believe that it is impossible for him to become the President of the US. Finding what The Donald's campaign is up to has become regular leisure activity for me even as the back of mind barks that I am wasting my time even if its only for leisure. But the comedy talk shows are just doing a bang-up job taking satire up a notch that its all simply too hard to resist. At least I am learning a lot about the delegate selection process of the Republican party but what good it will do me–I have no clue but its very interesting nonetheless and very consternating to The Donald it seems.
Prior to this election cycle all I knew about Donald Trump was that he was a billionaire. In high school the 'trump card' was part of our vocabulary. I caught a few episodes of The Apprentice but didn't find it even remotely as interesting / intriguing as The Donald's stump deliveries. I did follow the ludicrous Obama 'birther' thing that The Donald kicked up and LOL at Obama's take down of Trump during one of the Whitehouse Correspondence Dinner. I thought the take down might have been so bruising to The Donald that it prompted him to throw his hat into the Presidential nomination race to at least have a stump and mic which he could use to whack Obama. Whatever his intention to run for the Presidency even Trump admits that he didn't think he would get this far.
A week ago I read an article that speculated that Trump was running for the Presidency as a value add for his brand. It made a lot of sense that he was making the run for the President of the US just to make a show of it for bragging rights. Such is the oneupmanship among billionaires. If the notion was ever proven true, Trump playing on the loyalties of his beloved followers could well be his achilles heel. Then again if it was true he should be winding up his campaign after Wisconsin instead of digging in like he is–spending money on establishment experts to win over delegates after the first ballot of the Republican convention. He must have been told by now that he won't make US President, the polls which enamours The Donald so, say he is doomed against either The Lady or The Socialist.
The Donald is supposedly an expert of when to pull out when dealt a losing hand. It seems this has been the key to his success–he knows when and how to wind up and still claim victory. No matter how tight the Republican race maybe the race for the President of the US is the goal, so what is keeping The Donald in? I think its The Trump.
The Donald has been sucked too deep into the whirlpool of politics to pull out now even if he wanted to. Politics is really about dirt. You can go to any political contest anywhere in the world and in any organisation and there filth on a contender will have value. Political scrutiny always ends up getting embroiled in character assassination and in Donald Trump's case, his character is his brand–Trump. It is possible that The Donald's fight now is not about "Make America Great Again," but for the survival of The Trump. The political process thus far has pointed a laser like scrutiny on The Trump dragging it deep into the mud. Decades old failures, shenanigans and stumbles have been neatly packed in a single cache that could be so disastrous to The Trump that The Donald is showing signs of desperation. Hiring establishment experts is going to tear his campaign apart into the amateur camp and the expert camp which will most likely give The Donald a headache and The Trump a migraine. Still he has to play against the odds for the sake of his name in a game where the winner takes all–Trump 2016, its a do or die battle.
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